Ace & Tate

The creative concept and design proposal for the spring-summer window display collection launch of the Dutch brand Ace & Tate’s store in Barcelona was developed.

 

Moreover, the visual merchandising display of the store was designed, whose main idea was to use elements and geometric shapes to break the linearity of the current furniture and to bring a more modern, playful and fun feeling to the space.

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For the layout and distribution of the store, different hot spots were generated to redirect the customer within the store to create a new shopping experience. As for lighting, white and neutral lighting was used to make the space feel fresher and resemble natural light.