MoMa Design Store

Following the briefing to design MoMA´s design store in Moritz Barcelona Factory, me and my colleague proposed a new concept for the design store based on its brand values and inspired by their passion for art and creativity.

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We created a customer journey, built on three main buyer personas, to design the space flow and zoning of the store, to evoke new experiences and sensations throughout the space. Moreover, we designed different points of sale communication, visual merchandising, furniture, product labeling and packaging.